Love Alberta Forests: Growing Support for Alberta’s Forest Industry

Love Alberta Forests is a public awareness and education campaign that aims to help Albertans better understand and celebrate the value of sustainable forest management. Since its launch in 2019, the campaign brings the story of Alberta’s forests to life through creative, research driven public engagement on many important topics such as carbon storage and reforestation.

This work is supported by West Fraser through fundings from the Forest Resource Improvement Association of Alberta (FRIAA), with technical work lead by The Alberta Forest Products Association (AFPA) and Berlin Communications